Make an impact.
Elevate your brand. Drive targeted results.

I help small to mid-size businesses grow with creative, meaningful and empathy-based marketing solutions.

Need freelance marketing or consulting services in these high impact areas? Get expert strategy, tactical implementation or a mix of both.

 

MARKETING STRATEGY

Without a high level plan that aligns marketing to business goals, your execution (and results) will fall short. Ensure the right activities are prioritized. Anchor efforts to a sound marketing strategy with well defined goals, practical budget, market research, targeted positioning, key tactics and ROI measurement, not vanity metrics.

CONTENT MARKETING

Your storytelling must create value. Whether the goal is to inform, entertain, build trust or inspire action, value is created when you truly understand your audience. Learn what they care about before, during and after the buying journey. Then map critical insights to a content plan, a schedule, diverse content (webinars, ebooks, case studies, videos etc.) and a distribution strategy to turn your content into a profit center, not negative ROI.

SALES ENABLEMENT

Arm your sales team with collateral, pitch decks, proposals, playbooks and content resources aligned to lifecycle buying stages. Accelerate land and expand efficiency. Ensure shared accountability with agreed upon sales and marketing definitions + SLAs for high intent pipeline creation, not low quality leads.

BRAND DEVELOPMENT

Your brand is one of your greatest assets. It should be clear and easily recognizable. Building a brand goes beyond a logo, tagline, fonts and color palettes (though those are important too). The real legwork is about getting your target audience to think and feel about your brand the way you want them to. Developing a strong identity, trusted reputation and unique voice can be the difference between standing out, not adding to the noise.

DEMAND GENERATION

Who are your ideal customers? What keeps them up at night? How do they buy? What friction points exist at each funnel stage? Understand intent and behavior to deliver the right info to the right people at the right time. It’s the key to creating awareness, building trust and converting ideal prospects into real customers, not just personas.

COPYWRITING

Words matter. Finding the right words that speak directly to a prospect or customer can be hard. Crafting copy to get them to take a specific action is even harder. But there’s a reason why email marketing isn’t dead and landing page results can vary widely. Whether it’s a newsletter, email campaign, product launch, case study or thought leadership article, masterful messaging should result in connection and conversion, not confusion.

 
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Hi! I’m Czarina Carden, the “CC” behind Impact Marketing.

I’m passionate about marketing and communications. More specifically, leveraging customer-first marketing strategies and messaging that create emotional connections, trust and value-add conversations between you and your customers.

Do you need experienced marketing guidance or tactical implementation on a flexible basis? Want to kickstart your marketing program? Or just boost current efforts and augment your already awesome marketing team with specialized support?

You’ve come to the right place. I’m a seasoned player-coach.

Put my 15 years’ experience leading impactful marketing functions — and teams — to work for you.

  • Most Successful Major Product Launch in 16 years!

    “I wholeheartedly recommend working with Czarina Carden. She is capable and dextrous throughout the marketing process. She combines an excellent ability in developing strategy, creating and implementing systems, and the ongoing execution of marketing plans with a solid business understanding. Czarina quickly became an important member of our team and a trusted advisor. She integrates big picture considerations with practicalities of execution. Czarina is comfortable with the full range of marketing responsibilities from making Director level decisions to writing copy and social media posting.

    Czarina’s contributions have been critical to the successful launch and continued growth of our online courses. She spearheaded the marketing and rollout of the courses and they became the most successful major product launch in our 16 years as a publisher. At every step Czarina has proven herself deeply competent and a great asset. She is a top notch collaborator, communicator, and a joy to work with – integrating into our team and working with us to create systems that fits the needs and parameters of the moment.”

    — Hanuman Goleman, Founder and CEO of Key Step Media

  • Huge increase in traffic and bookings!

    “If you are looking for someone to help take your brand to the next level, look no further--Czarina is your perfect match! Czarina helped me focus my branding and message across all platforms to help me stand out amongst hundreds of other makeup artists. She supported and guided me through my brand refresh, first consulting with me about key elements of my brand. She asked deep, introspective questions to allow her to get to know me, the "why" behind what I do, my philosophy, my experience, and what differentiates me from the other options out there.

    Czarina focuses heavily on creating an authentic experience for the client, taking all of the information she learns from you and applying it to your website and marketing. When I saw the first draft of my site I was blown away! She wrote copy in "my voice" perfectly, picked colors that were fresh and beautiful, created a perfect flow and layout, and made it all so SIMPLE for my clients to navigate. I am not a tech-savvy human, and Czarina was patient and supportive through every question I had.

    Since my website has launched I have had a huge increase in traffic and bookings. I have had so many compliments on my website, been told how beautiful and user friendly it is, and how clients also feel like they know me before they even get me on the phone.

    Czarina perfectly captured the essence of my brand in her marketing plan, and I will be forever grateful I got to collaborate with her. “

    — Rosie Hunter, Owner of Rosie Hunter Artistry

  • Website that is an accurate reflection!

    “Czarina Carden was recommended to me by my daughter who had previously used Czarina's services to build her professional website. Even though our websites/businesses are very different, now there are two people in my family who are extremely happy with everything Czarina created for us!

    All of my meetings with Czarina were virtual. She explored the nature of my grief counseling practice, and really listened to the feeling I wanted her to bring to my website. She is sensitive, thoughtful, insightful, and professional in every way. I felt an alignment in our values which was an important factor for me in moving forward with her services.

    Czarina was extremely organized, had excellent follow-up, and did everything she said she was going to do in a timely manner. I highly recommend Czarina to anyone looking to build a website that is an accurate reflection of themself and the service they provide.”

    — Carol Schoneberg, Owner of Schoneberg Grief Support

Some clients and companies I’ve worked with

READY TO BALANCE THE EMOTIONAL AND LOGICAL SIDE OF MARKETING TO CONNECT WITH YOUR CUSTOMERS?

Let’s sync up. I think of clients like partners — and engagements as a starting point for building a trusted relationship. Let’s start with a 30-minute discovery call on Zoom.

No obligation, just ideas exchange and conversation to see if we’re the right fit.

To make our talk meaningful, please tell me a bit about what brought you here today.