Get ready to stand out and shine. Captivate and grow.

Without a high level plan that aligns marketing to business goals, your execution (and results) will fall short. Ensure the right activities are prioritized. Anchor efforts to a sound marketing strategy with well defined goals, practical budget, market research, targeted positioning, key tactics and ROI measurement, not vanity metrics.

I can create, assess, refine or execute an actionable and measurable strategy. Not sure what to tackle first? I can stack-rank priorities and help you focus where it matters most.

Arm your sales team with collateral, pitch decks, proposals, playbooks and content resources aligned to lifecycle buying stages. Accelerate land and expand efficiency. Ensure shared accountability with agreed upon sales and marketing definitions and SLAs for high intent pipeline creation, not low quality leads.

I can create customer-centric resources to address sticking points in your funnel. Are sales and marketing siloed? I can bridge the gap with coaching and process tweaks built on common definitions and two-way buy-in.

Who are your ideal customers? What keeps them up at night? How do they buy? What friction points exist at each funnel stage? Understand intent and behavior to deliver the right info to the right people at the right time. It’s the key to creating awareness, building trust and converting ideal prospects into real customers, not just personas.

I can develop, optimize or implement a demand generation strategy that drives leads, streamlines the conversion path and helps you focus on closing more deals.

Your storytelling must create value. Whether the goal is to inform, entertain, build trust or inspire action, value is created when you truly understand your audience. Learn what they care about before, during and after the buying journey. Then map critical insights to a content plan, a schedule, diverse content (webinars, ebooks, case studies, videos etc.) and a distribution strategy to turn your content into a profit center, not negative ROI.

I can develop your content marketing strategy or help execute it. Content should be your 24/7 hardest-working salesperson. Need help with producing value-add short and long form content? From blog posts, ebooks, webinars, conference presos and educational training courses — you name it, I’ve produced it.

Your brand is one of your greatest assets. It should be clear and easily recognizable. Building a brand goes beyond a logo, tagline, fonts and color palettes (though those are important too). The real legwork is about getting your target audience to think and feel about your brand the way you want them to. Developing a strong identity, trusted reputation and unique voice can be the difference between standing out, not adding to the noise.

I can guide your brand identity kit (aka style guide). Looking to boost brand visibility? I’ll walk you through key elements and planning to clarify your brand, define positioning and identify and reach target segments. Need a brand refresh or total rebrand? I’ve got you covered there too.

When crafted wisely, words have the power to evoke potent emotions. Finding the right words that speak directly to a prospect or customer can be hard. Crafting copy to persuade them to take a specific action is even harder. But there’s a reason why email marketing isn’t dead and landing page results can vary widely. Whether it’s your website, landing page, email campaign, or online and offline ads, masterful messaging should result in clarity and conversion, not confusion.

I can craft engaging, compelling, empathy-based and SEO-friendly copy that tells your story authentically, connects with your audience, builds trust/engagement, and ups your copy game. While clearing up bottlenecks in your funnel.