Hello there. I’m Czarina Carden, the “CC” behind Impact Marketing. Who am I and what do I care about?

I’m a marketing and communications professional with 15 years’ experience. I graduated from the University of Illinois at Urbana-Champaign (ILL - INI!) with a Bachelor of Science in News-Editorial Journalism. I’m a marketer. Copywriter. Revenue impacter.

I care about helping small to midsize businesses thrive by leveraging creative, meaningful and empathy-based marketing. What does that mean?

I pragmatically blend art (creativity and innovation), heart (human experience and customer-centric perspective) and science (data-driven insights) to impact your reach, results, resonance and revenue. I founded CC Impact Marketing on the belief that marketing and messaging should be more personalized, humanized and non-polarized — tapping into the logical and emotional side of your customers’ journey to make an impact.

I bring marketing breadth and depth with roots in journalism. I’ve been a one-person marketing department. A freelancer. The head of marketing at a seven-person start-up. And a Vice President of Marketing and Sales Operations. I thrive at the intersection of art + science, marketing + sales and strategy + execution. I’m also a mom to two wonderful boys, a wife, a pretend interior designer and a lover of 90s grunge and alternative music. Yes, I do own a few flannels :)

Why should you work with me? I’m a utility marketer who thinks big, implements pragmatically and operates both collaboratively and cross-functionally. I’ve seen and learned a lot, which means I can help remove guesswork and (most) surprises for you. While getting the job done right. At the strategic level and in the weeds — freeing you up to focus on running your business.

Get exactly the marketing support you need. And none that you don’t. It's all up to YOU. 

Let’s work together to impact your business and delight your customers, one marketing win-win at a time.