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Art, Heart and Science of Marketing
Practical marketing and communications learnings, teachings, tips & tricks. By a marketer for non-marketers. Just kidding, it’s for marketers too. This blog is for anyone and everyone interested in actionable marcom ideas to impact reach, resonance, results and revenue. While tapping into logic and emotion.
Empathy is the Key to Marketing that Resonates
When you focus on empathy-based marketing to address your audience’s “deeper why” — you not only inspire them to make the decision to buy.
You also establish value-based trust that is a strong foundation for lasting connection and engagement.
How to Adopt Chess Principles for Your Marketing Strategy
Your marketing strategy involves a lot of moving pieces. Pun intended.
For starters, there’s your brand, offerings, SWOT, budget, alignment to key business objectives, target audience, meaningful measurement and execution plan…to name a few.
What the heck does chess have to do with creating a winning marketing strategy? Quite a bit, actually.