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Art, Heart and Science of Marketing

Practical marketing and communications learnings, teachings, tips & tricks. By a marketer for non-marketers. Just kidding, it’s for marketers too. This blog is for anyone and everyone interested in actionable marcom ideas to impact reach, resonance, results and revenue. While tapping into logic and emotion.

How to Adopt Chess Principles for Your Marketing Strategy
Marketing Strategy and Planning, Brand Building, Content Marketing, Copywriting, Demand Generation Czarina Carden Marketing Strategy and Planning, Brand Building, Content Marketing, Copywriting, Demand Generation Czarina Carden

How to Adopt Chess Principles for Your Marketing Strategy

Your marketing strategy involves a lot of moving pieces. Pun intended.

For starters, there’s your brand, offerings, SWOT, budget, alignment to key business objectives, target audience, meaningful measurement and execution plan…to name a few.

What the heck does chess have to do with creating a winning marketing strategy? Quite a bit, actually.

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